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Digital Marketing Prodigy

+91 9278097629

Live Interactive

Verified

This intensive program is designed to transform you into a modern digital marketer, proficient not just in traditional channels (SEO, SMM, PPC) but also in the cutting-edge strategies required for the AI era. The core focus is Generative Engine Optimization (GEO)—mastering how to structure content using Schema Markup and clarity to ensure your business is prioritized by Generative AI (GAI) models like Google SGE and ChatGPT.

Trainer

LiveOnline

Course started on:

Upto First 3 Sessions - 100% Refund Guarantee

1. Foundations & Your Digital Hub

Topics:

Digital Marketing Funnel (AIDA)
Ecosystem overview
Introduction to AI & Prompt Engineering Website structure
Basic design principles

Hands-on:

Wix/CMS
Advanced prompting
Canva

Skills You Will Learn:

Market research
Funnel Strategy
Audience Definition
Funnel Strategy
Audience Definition
Visual Design
Branding Basics

2. Generative AI & Content Structure (GEO)

Topics:

GEO Fundamentals
Schema Markup
Winning Featured Snippets and Content Clarity for GAI

Hands-on:

GAI search results
Schema Markup
Restructure an existing content

Skills You Will Learn:

Generative Engine Optimization (GEO)
Structured Data Implementation
Technical SEO
Content Architecture
Technical Writing

3. Global SEO: Technical & On-Page

Topics:

On-page SEO: meta tags/ headers/ content optimization
SEO tools: Google Search Console/ keyword tools/ audit tools
Technical SEO: site speed/ mobile-friendliness/ sitemaps/ robots.txt/ schema markup

Hands-on:

Metadata and header tags
PageSpeed Insights
Sitemap

Skills You Will Learn:

Keyword Strategy
On-Page Optimization
Technical SEO
Indexing management

4. Visual Content & Social Strategy

Topics:

Content Pillars
Storytelling
Content Calendar planning
Social Media Strategy
GAI Tools for Visuals.

Hands-on:

Canva
GAI Image Generation

Skills You Will Learn:

Content Strategy
Audience Engagement
Visual Content Creation
Brand Consistency
Social Media Management
Automation
AI Visuals

5. Digital Marketing Strategy & Integrated Planning

Topics:

Integrating online and offline marketing strategies
Resource allocation and budget planning
Future trends adaptation and scaling strategy

Hands-on:

Business Goal Mapping
Audience Profiling
Competitor Audit

Skills You Will Learn:

market analysis
target audiences
digital marketing strategies
brand consistency

6. Reporting, Automation & Capstone

Topics:

Data Visualization
Email Marketing Automation and Lead Nurturing
AI Chatbot Integration

Hands-on:

Looker Studio
Mailchimp
Chatbots
ChatGPT
Capstone

Skills You Will Learn:

Data Reporting
Visualization
Email Marketing
Chatbot Management
Project Management

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First 3 Sessions - 100% Refund

What You'll Learn in Digital Marketing Prodigy

Master the essential skills and industry-leading tools that will prepare you for real-world challenges and career success

Generative Engine Optimization (GEO)

AI Prompt Engineering

Schema Markup Implementation

Technical SEO

On-Page Optimization

Web Analytics (GA4)

Conversion Rate Optimization (CRO)

Data Visualization (Looker Studio)

Social Media Management

Marketing Automation

No-Code Website Building

Project Management

Curriculum Designed by Industry Experts

Master the skills employers are looking for with our comprehensive, hands-on curriculum

Foundations & Your Digital Hub

4 Topics

Generative AI & Content Structure (GEO)

3 Topics

Global SEO: Technical & On-Page

3 Topics

Visual Content & Social Strategy

5 Topics

Digital Marketing Strategy & Integrated Planning

3 Topics

Free Career Counselling

We're happy to help you 24/7

1. Foundations & Your Digital Hub

Topics:

Digital Marketing Funnel (AIDA)
Ecosystem overview
Introduction to AI & Prompt Engineering Website structure
Basic design principles

Hands-on:

Wix/CMS
Advanced prompting
Canva

Skills You Will Learn:

Market research
Funnel Strategy
Audience Definition
Funnel Strategy
Audience Definition
Visual Design
Branding Basics

2. Generative AI & Content Structure (GEO)

Topics:

GEO Fundamentals
Schema Markup
Winning Featured Snippets and Content Clarity for GAI

Hands-on:

GAI search results
Schema Markup
Restructure an existing content

Skills You Will Learn:

Generative Engine Optimization (GEO)
Structured Data Implementation
Technical SEO
Content Architecture
Technical Writing

3. Global SEO: Technical & On-Page

Topics:

On-page SEO: meta tags/ headers/ content optimization
SEO tools: Google Search Console/ keyword tools/ audit tools
Technical SEO: site speed/ mobile-friendliness/ sitemaps/ robots.txt/ schema markup

Hands-on:

Metadata and header tags
PageSpeed Insights
Sitemap

Skills You Will Learn:

Keyword Strategy
On-Page Optimization
Technical SEO
Indexing management

4. Visual Content & Social Strategy

Topics:

Content Pillars
Storytelling
Content Calendar planning
Social Media Strategy
GAI Tools for Visuals.

Hands-on:

Canva
GAI Image Generation

Skills You Will Learn:

Content Strategy
Audience Engagement
Visual Content Creation
Brand Consistency
Social Media Management
Automation
AI Visuals

5. Digital Marketing Strategy & Integrated Planning

Topics:

Integrating online and offline marketing strategies
Resource allocation and budget planning
Future trends adaptation and scaling strategy

Hands-on:

Business Goal Mapping
Audience Profiling
Competitor Audit

Skills You Will Learn:

market analysis
target audiences
digital marketing strategies
brand consistency

6. Reporting, Automation & Capstone

Topics:

Data Visualization
Email Marketing Automation and Lead Nurturing
AI Chatbot Integration

Hands-on:

Looker Studio
Mailchimp
Chatbots
ChatGPT
Capstone

Skills You Will Learn:

Data Reporting
Visualization
Email Marketing
Chatbot Management
Project Management

Why Choose The Skills Lab

Discover the unique advantages that make our learning platform stand out

24x7 Support

One-On-One Learning Assistance
Help Desk Support
Resolve Doubts in Real-time

Hands-On Project Based Learning

Industry-Relevant Projects
Course Demo Dataset & Files
Quizzes & Assignments

Industry Recognised Certification

Learnees Training Certificate
Graded Performance Certificate
Certificate of Completion

Digital Marketing Prodigy Certification

Master Skills & Earn Your Professional Certificate

Industry-recognized certificate by Learnees Institute

Learn from certified trainers with hands-on sessions

Receive career support and placement guidance

Globally recognized certification for career growth

✓ Verified

Career Opportunities

Job roles are being prepared for this course. Please check back later.

Why enroll for Digital Marketing Prodigy Certification?

Unlock your potential in with Digital Marketing Prodigy certification

Most Popular Certification

Digital Marketing Prodigy certification is rated as one of the most popular and lucrative cloud certifications in IT globally.

Growing Market

The global Digital Marketing Prodigy market size is expected to grow at a CAGR of 21.2% from 2024 to 2030.

High Salary Potential

The estimated total pay for an Digital Marketing Prodigy is ₹7,09,000 per year, with an average salary of ₹6,09,000 per year - Glassdoor.

Course Overview: Digital Marketing Prodigy

Essential details: objectives, prerequisites, schedule, and outcomes

By the end of this course, you will be able to: Master GEO: Implement Schema Markup and restructure content to win Featured Snippets and command visibility in AI-driven search results. Develop a Full-Funnel Strategy: Create a cohesive digital marketing plan across SEO, Social, Email, and Paid Media, driving the customer from awareness to conversion. Build and Optimize: Launch a functional website using no-code tools and perform a complete technical and on-page SEO audit. Leverage AI for Productivity: Utilize Gemini/ChatGPT for prompt engineering, content generation, ad copy, and AI-driven bidding in PPC campaigns. Track and Report: Install and configure Google Analytics 4 (GA4), set up custom conversions, and create professional dashboards using Looker Studio.